A black owned creative studio focused on elevating communities stories and translates your vision into culturally resonant brands.
OUR MISSION : PROVIDING growing businesses tailored creative solutions that resonate with diverse audiences through culture-centric strategies. WHAT DOES IT MEAN ?
Everything
Tailored to one.
We worked with women entrepreneurs and professionals to create an online platform and visual identity. The goal is to help share their message and experiences in a way that respects their culture and background. Through interviews and research, we aim to highlight their voice and support their work in a sensitive manner.
Capturing a culture's local flair online helps businesses connect more deeply. Focusing on shared heritage, values and community strengthens customer relationships. Communicating these cultural touches in an authentic way builds brand loyalty and engagement. It allows the business to emotionally resonate with its target audience in a meaningful way.
00 - UNDERSTAND THE BRAND
ONBOARDING.
The goal is to know the brand core values, mission and target audience deeply so its identity and messaging can authentically connect with customers on an emotional level for maximum marketing impact. The messaging resonates by authentically acknowledging and strengthening the bonds within your community.
Brand discovery :
- Understand the industry and niche market
- Discuss business objectives and vision
- Identify customer pain points and challenges
- Set prioritized and measurable goals
- Research top 3 competitors
- Define ideal customer profile
- Determine brand personality and values.
01 - DEFINE THE BRAND
BRAND STRATEGY.
Defining the brand strategy is the process of establishing a clear vision and positioning for the brand that aligns with business goals and objectives. The brand strategy guides marketing to raise the profile of the business, consistently reach the right audience, while culturally resonating with customers and strengthening bonds with your audience.
- Brand positioning within industry
- Brand story & mission statement
- Brand values & persona
- Brand communication style (brand voice & tone)
- Target audience (customer analysis)
- Competition analysis
- 2 potential taglines
- 2 mood boards for visual identity
- Photoshoot Brief
02 - BUILD THE BRAND
VISUAL IDENTITY.
By expressing your influences and values through a cultural distinctive visual style, your brand connects more deeply with customers within your community. Memorable visuals rooted in culture strengthen pride and sentiment toward your business ; it attracts your ideal customers and instills trust by presenting a professional, polished image for your business.
Brand identity :
- Unique and creative logo concepts (2 options)
- Optimization and finalization of the chosen concept
- Creation of logo variants
- Combination of a chromatic color palette
- Combination of a typographic palette
- Graphic elements (illustrations, patterns, textures)
- Detailed brand identity guide
03 - EXPAND THE BRAND
DEVELOPMENT.
A professionally designed, fully responsive website maximizes your online presence and allows potential customers to easily access information about your business anytime, anywhere. Our strategic web development converts qualified visitors into happy customers by optimizing the digital experience and seamlessly guiding them through the sales funnel for increased leads, revenue and brand awareness.
- Website fully designed and developed
- Corporate stationery package (business card, letterhead, envelope, folder)
- Social media kit (profile, banner and 9x launch publication)
- Additional marketing & branding collateral
- Presentation/pitch deck template
here, our
featured work
Discover a selection of our notable branding and web design projects developed in collaboration with bold clients venturing offbeat paths to innovative futures. We helped nonconforming companu effectively express their authentic voices and carve uncompromising pathways to growth through culturally impactful visual identities and digital presences.
A FEW OF OUR TESTIMONIALS
We love our customers, you'll love us too. Our clients exhibit bold and unconventional spirits. They march to the beat of their own drum and celebrate their uniqueness. Though some may see them as outliers, they confidently live life on their own terms.
Commonly asked questions
While logos are an important part of any brand, we believe the strongest identities are more than just a single element. Our culturally sensitive approach is focused on developing branding solutions that celebrate diversity and bring people together. Rather than logos alone, we leverage our expertise to craft coordinated visuals, messaging and guidelines that honor each business' cultural values and help them connect on a deeper level with their audiences.
We often provide both branding and website development services together for maximum impact.
However, we can also offer "à la carte" services. We can work on your brand image (which includes onborading, branding and visual identity). As far as websites are concerned, if you already have a complete set of brand assets, including logo, icon, color palette variations, header and body fonts, we'd be delighted to review these assets and determine the feasibility of incorporating them.
With a preference for "human-sized" companies, we tend to focus on individual entrepreneurs and medium-sized businesses.
Our "tailored-to-one" service is well-suited for businesses seeking to progress into a growth phase by more sharply defining their target niche, uniquely distinguishing their authentic voice from competitors, and establishing a distinctly memorable brand identity. We help companies achieve this through culturally sensitive positioning and branding strategies that resonate deeply with their ideal audience and create clear differentiation in the marketplace.
In fact, now is the perfect time. In the early stages of your project, you've got a lot on your plate. Implementing a marketing strategy to increase your opportunities is a must. So it's a good idea to have a business partner to help you focus on your company's priorities.
Great, I can't wait to hear your ideas ! However, it's important we strategize how solutions can benefit your business meaningfully. If you simply need someone to visually translate given directions without deeper examination, then our approach may not be the best match. I aim to have valuable discussions that lift your brand to its highest potential.
Every project is tailored to each client's specific business needs. We meet with you initially to understand your goals. Then we customized a proposal that addresses your unique requirements and budgets accordingly. Please, Just keep in mind that every custom project starts at $7000.
Due to our hands-on approach, we are only able to serve one or two clients per month for their custom projects. This small client capacity allows us to dedicate extensive one-on-one attention to each customer. Spots fill up quickly, so the sooner you reserve your place, the more secure your spot will be. We welcome early discussions so we can best support your needs - it's never too soon to start planning!
Full custom projects usually require around 2/3 months. The timeline depends on the planned site size and your feedback speed. Contacting us early improves our ability to finish in time for your desired launch date. However, if you have a short deadline, don't hesitate to let us know so that we can find a solution together.
Building a strong brand is a partnership process. Our team designs the visual elements and develops the website, but client involvement is crucial for success. Continuous communication and your participation helps ensure we fully understand your business and create solutions that uniquely reflect your vision. Your collaboration is greatly valued and important for delivering the highest quality outcome.
We strive to empower Black women, women and people of color through design and adaptable business models that make branding attainable for all. When working with us, you contribute to our goal of helping to pave the way for an inclusive future where emerging leaders from every background can achieve their fullest potential through innovative branding strategies tailored to their needs.
READY, SET,
I WANT IT.
Are you wondering if we'd be the ideal partners for your branding needs ?
Together, let us craft an exceptional brand identity that uplifts your business to new heights. Simply complete the brief request form and one of our team will promptly schedule some of our time to explore how we may best support your goals. Once done, book a 15-minute Zoom consultation with Suzy-Andrea to discuss your vision and have any questions answered.